Brand strategy & design
for professional services.

Working with architects, engineers, and B2B service providers to develop their brand identity and inbound marketing growth strategy.

"Brand strategy is the process of examining your
company's purpose and internal culture, then finding
better ways to connect with ideal customers."
- Claire Harr, brand strategist

Services

Brand
Identity

  • Logo design
  • Visual style guidelines
  • Competitive positioning
  • Purpose refinement
  • Internal culture documents

Brand
Strategy

  • Website evaluation
  • Inbound marketing funnels
  • Ideal client profiling
  • Content + SEO strategy
  • Social analytics + targeting
  • Event + award strategy
  • Expertise documentation
  • Post-service lead strategy

Brand
Implementation

  • Website design
  • Social branding
  • Content calendars
  • Content writing
  • Print design
  • Stationary + branded items
  • Event materials
  • Infographics

Case Studies

SOM

International Architecture, Engineering, and Planning Firm

Worked with the San Francisco office on:

  • proposals and interview materials
  • marketing initiatives
  • structural engineering case studies
  • industry award submissions
View case study

Turner International

International Construction Management Company

Worked with the New York City headquarters on:

  • brand repositioning
  • global brand standardization
  • marketing analytics and public relations
  • industry awards and events
View case study

Hack Reactor

Software Engineering Schools

Worked with the San Francisco headquarters on:

  • logo design for a new business segment
  • branded swag for a Google event
  • marketing materials
  • additional iconography
View case study

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